The design of your event and attendee experience is a valuable one that you no doubt are touting through your marketing, social media, and influencers. But ultimately, how do you make that message stand out amongst all the noise of the large brand?
Why not create an event microsite?
Eventprofs are always on the lookout for ways to more effectively communicate the value of their upcoming event in a way that doesn’t drive the marketing or IT department crazy. You want to achieve the goal of urgently creating that fear of missing out (or FOMO as the kids call it) if you miss out on so much value by not attending your upcoming event.
Often called a mini site, Contently calls a microsite a branded content site that lives outside of the company homepage and/or brand URL focused on a narrow content area.
That’s it, really. Unlike an organization or company website with multiple sections covering a large variety of information and calls to action, an event microsite is created for a specific purpose for a defined amount of time.
When done right, an event microsite helps generate incredible buzz about your event that a static banner ad or targeted email campaign can’t do alone.
An event microsite can be a dynamic single page or multiple interactive sections. However, its real power is derived from its laser focus. The key feature of a microsite is that it is event specific and doesn’t hold the broader objectives of your organization’s website.
These days, the best event microsite investment is one based on your event goals and attendee needs. If you’re looking for more engagement, more connectivity, the best experience, do concentrate on that rather than only price. Your attendees expect more and exceptional meeting planners don’t settle for the base minimum — they use microsites to answer specific needs of their attendees, and create a much more engaging and experience-driven event in the process.
Don’t feel like you have to wander alone when creating a microsite. Our team is always standing by to answer questions, bounce ideas off of, and meet up with you at the next industry tradeshow to chat about options you’re considering. If you’re looking for more in-depth advice on apps and event management, subscribe to the Pathable blog or join us for one of our monthly CMP webinars. And as always, when you’re ready to take the next step, don’t hesitate to schedule a free demo!
Interested in contributing to our event technology blog? Contact us at firstname.lastname@example.org