What if you could transform your attendees into participants? Just think, you want to immerse them into an experiential reality where they can touch and feel the experience, rather than just attend. Or, what if your sponsors or exhibitors could showcase new products to your attendees without having to pay to ship and set them on the tradeshow floor? Virtual reality and augmented reality can help you do that.
From Intel showcasing Project Alloy at the Consumer Electronics Show (CES) to Bell Helicopter announcing its new helicopter for the future by allowing attendees to take flight in a concept aircraft through immersive headsets at HAI Heli-Expo, it's exploding onto the scene.
We wanted to know how an event planner can better harness virtual reality and make an impact on an upcoming event, conference, or tradeshow. We sat down with Cameron Ayres, part of the team at Sector Five Digital that helped Bell Helicopter launch their new innovation project at the HAI-Helicopter Expo in Dallas.
He shares why virtual reality should be the next big thing at your event or tradeshow, how you can use it on your tradeshow floor to showcase products and market and sell better, and the big question on many planners' minds, shares how much a virtual reality experience can cost.
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